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Image by Charisse Kenion
Love Yourself

What is it?

Did BTS and their 'Love Myself' campaign with the UNICEF help you see yourself in another light? If so, you might want to be a part of this.


The “I Purple Me Project” is a response to the original campaign.

It’s a photo-documentary project with 3 goals:

- Share ARMY stories

- Help ARMYs in their self-love journey

- Show BTS' positive impact on their fans all over the world.

Please note that this is an independent documentary project,

not affiliated with BTS themselves.

Watch our presentation video:


Read the article written about us by UNICEF and their Voices of Youth platform, featuring a few ARMY stories as well:

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How does it work?

Step 1

Show yourself

First, we'll take your picture. Simple, easy, no pressure: this isn't a fashion photoshoot. You're here to be yourself.

Photoshoot Setup
Bookshelf Broadcast

Step 2

Speak yourself

Who are you? What do you like/dislike about yourself? What are your goals and dreams? Let us know a little bit more about you during the interview part of the project.

Step 3

Find yourself

Or at least, start your journey towards self-discovery. You got this!


Are you ready?

The #ipurplemeproject started in London in May 2021.

When the situation will allow it, we will travel in order to meet

as many ARMYs as possible, all over the globe.

Submissions for the first session are now closed.

To be a part of the project, come follow us on social media:

we'll soon share new ways to participate.

Share your story with us
and Voices of Youth by UNICEF!

Are you between 13 and 24?

Are you ready to write and share your BTS/self-love story with the world?


Follow this link to learn how to participate in

the Voices of Youth x I Purple Me Project movement.

You're over 24? Don't worry, we got you as well.

Write and share your BTS/self-love story with us on our very own forum.


Thank you! We purple you!

We purple you! 💜
보라해! 💜