Love Yourself

What is it?

Did BTS and their 'Love Myself' campaign with the UNICEF help you see yourself in another light? If so, you might want to be a part of this.


The “I Purple Me Project” is a response to the original campaign.

It’s a photo-documentary project with 3 goals:

- Share ARMY stories

- Help ARMYs in their self-love journey

- Show BTS' positive impact on their fans all over the world.

Please note that this is an independent documentary project,

not affiliated with the UNICEF, nor BTS themselves.

Watch our presentation video:

Step 1

Show yourself

First, we'll take your picture. Simple, easy, no pressure: this isn't a fashion photoshoot. You're here to be yourself.

Photoshoot Setup
Bookshelf Broadcast

Step 2

Speak yourself

Who are you? What do you like/dislike about yourself? What are your goals and dreams? Let us know a little bit more about you during the interview part of the project.

Step 3

Find yourself

Or at least, start your journey towards self-discovery. You got this!

Are you ready?

The #ipurplemeproject started in London in May 2021.

When the situation will allow it, we will travel in order to meet

as many ARMYs as possible, all over the globe.

Submissions for the first session are now closed.

To be a part of the project, come follow us on social media:

we'll soon share new ways to participate.

In the meantime, join our online forum - "The Purple Safe Haven"-

and don't hesitate to share your story!

A message for us?

Thank you! We purple you!


Thank you! We purple you!